Creative Campaigns

In 2023, I played a key role in the launch of Rover’s multimedia campaign, working closely with our internal brand studio team and creative agency, Little Hands of Stone. I was involved in every stage of the production process, from concept development to final execution, ensuring the content aligned with both brand vision and performance marketing goals.

The campaign featured 12 videos, ranging from a 90-second hero commercial to 6-second spots, each showcasing Rover’s unique value propositions. These videos, designed to build trust in our brand and attract new customers, were launched across YouTube Ads, Linear TV, and streaming platforms in the US and Canada.

I brought a performance marketing lens to the creative process, ensuring that the playful animation style and storytelling resonated not only emotionally but also drove measurable results. The content, which was also repurposed across Facebook, Instagram, and Rover's blog, used a pet's perspective to capture the love between pets and their "hoomans," showing how pets can reassure their traveling owners that they’re safe, happy, and having a blast with their Rover sitter.

This campaign went on to achieve industry recognition as a finalist at the 2024 AdAge Creativity Awards and won Best in Show at the 2024 American Advertising Awards.