My Professional Experience
Senior Manager, Growth Marketing (Manager II)
Rover, 2023 - 2025
Led cross-channel marketing team to drive new customer bookings through both performance and brand media. Oversaw TV, OTT/Streaming, YouTube, paid social, audio and emerging channels. Partnered closely with analytics, product and creative teams to optimize spend, measure impact and scale effective campaigns.
Senior Growth Marketer (IC Marketer III)
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Previously: Marketer II until 2021
Managed growth marketing campaigns to drive new customer bookings, including paid search, app, paid social, affiliate and more Responsible for building out Rover’s marketing event tracking structure and stood up main GA4 property.
Rover, 2019 - 2023​
Senior Digital Marketing Manager
Past: Digital Marketing Manager, Digital Marketing Strategist
Two Octobers, 2014 - 2019
Developed and executed ROI-focused digital marketing programs to help clients meet and exceed business goals.
Provided analytics support and custom weekly or monthly reporting to clients.
Consulting
I have worked with a variety of clients across industries, including software, education, healthcare, consulting and others. Please reach out via the contact form below if you're interested in learning more!
Paid Search Audits
Not sure if you're getting the most out of a paid search campaign? My structured audits have helped clients save time and money with concrete recommendations and hands-on education.
Content SEO Brief Writing
I have deep experience in keyword research and brief writing to help ensure your content is ranking on search engines and reaching the right audience.
Performance Marketing Support
A decade of working in the digital marketing industry has taught me how to build an extremely effective strategy for maximizing ROI. I can help determine where you should be investing and prioritizing your efforts.